ABOUT ME
Expert in turning brand potential into profit.
Hello, I’m Gus Martinez III, a senior marketing executive with experience in diverse industries, including luxury goods, consumer packaged goods, nutrition, and financial services. My significant experience in building brands has given me an aptitude for innovation and expertise in the following:
GLOBAL STRATEGIC
BRAND PLANNING
CROSS-FUNCTIONAL
TEAM LEADERSHIP
P&L
MANAGEMENT
STRATEGIC
PARTNERSHIPS
SOCIAL MEDIA/
DIGITAL MARKETING
B2B/ B2C
MARKETING
HIGHLIGHTS
9.9%
growth in sales after leading a comprehensive rebranding of Macanudo, the largest global brand in the premium cigar category.
$80 million
in revenue and $45 million margin growth after leading Ensure business turn-around.
5
successful insurance product lines developed and launched, resulting in $90 million of revenue.
$55 million
marketing budget to build awareness of Oscar Mayer brand and Wienermobile.
EDUCATION
University of Texas at Austin
Graduate School of Business
MBA, Marketing
University of Michigan
BA, Psychology
